An Observation on Product Placement: Walgreens
November 3, 2011 1 Comment
As I browsed the health care aisle for my go-to pain reliever, I notice that the condoms, lubricants, pregnancy tests, and vibrators were gone. I checked the other side of the aisle-nope, not there, either.
I wondered for a moment if some fundy campaign had hassled Walgreens into removing them from their stores.
But then it occurred to me: the “feminine care and baby needs” aisle. I went to check. Sure enough, right across from the diapers, sat the condoms, lubricants, pregnancy tests, and vibrators.
Why had these items been moved from the all-encompassing health care aisle, to the specialized, less-trafficked, dubiously named “feminine care” aisle?